Thursday, January 27, 2005

"Busy"ness is Booming

I just lost this post but I'm trying again:

Well it's a busy time for me. The indy label I work for (owned by my university) is getting ready for its second release. In order to begin shopping this record to radio we prepared about 200 packages (artist bio/press release, a CD and some swag for the guys on the other end) to be mailed out today. One thing I find amazing about this whole pre-release insanity is that of the thousand discs we had printed for our initial shipment, we've already given away about 300 copies to various industry people and we don't even start selling the album until the end of February. So far we've sent this disc to DJs, program directors, reporters and retailors and we won't see a cent off of these (of course what we do gain by doing all this is getting the album out to the eyes and ears of the public) and it's worth the expense. On a more personal note, things are busy for me, and it's really interesting balancing all this with classes, not to mention I'm scrambling to get the label's website somewhat ready for the record release party next friday. It's a lot of hard work but I know it will be worth the effort in the long run. Speaking of next friday, if anyone reads this between today and the 4th of February, we're having our release party at the World Cafe Live at 3025 Walnut St. in Philadelphia that day at 8pm, doors open at 7 and it should be a lot of fun. Mutlu is opening up the festivities, and we have a songwriter circle with the three Mad Dragon artists after that. In case you haven't seen it a songwriter circle is where each person on stage takes turns performing a song they wrote, and when they're not performing their own song they're playing on the others' songs. After that we have each of the artists with their bands playing full sets, and DJ Ben Camp (movim) ending the night. It's $10 at the door and you get a copy of the CD. If you all come you'll have a great time, if not, until next time: happy music!

Note: shopping a record means sending the CD to the decision-makers at radio, and then getting our promoter to call up the important people and convince them to put one of our songs into rotation, which in the business is called an "add."

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